PRIME is a five-level framework for closing the integration gap between what teams build and what customers actually feel. It aligns product logic (capability, roadmap, metrics) with brand meaning (purpose, promise, personality) into a single decision system—so strategy survives contact with delivery. Used as an audit and planning tool, PRIME turns scattered inputs into clear priorities, coherent experience principles, and execution-ready artifacts—reducing rework, sharpening differentiation, and making consistency scalable.