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(ML)
DESIGN DIRECTOR
From global giants to bold startups, I partner with ambitious leaders at pivotal moments—translating strategy into products and brands that perform in the wild. My work aligns vision, design, and technology to unlock measurable growth and lasting customer love. These case studies show how clarity plus craft becomes business impact.
(Product success accelerator)
Every durable product starts with three pillars—viable business model, smart growth strategy, and a crisp roadmap—but greatness requires more: meaningful difference. I work shoulder-to-shoulder with stakeholders and end users to turn insight into systems, systems into interfaces, and interfaces into outcomes—prototyping fast, validating with real signals, and shipping with rigor. The result: products that are elegant and effective, launched on schedule, maintained sustainably, and built to compound value over time.
(Brand success accelerator)
For iconic companies, brand is the operating system of the business—positioning, promise, and behavior working as one across product, service, and story. I help teams define that system and bring it to life: sharpening positioning, structuring architectures, building distinct identities and design languages, and choreographing moments that customers feel and remember. The outcome is resonance that endures—brands that drive choice today, loyalty tomorrow, and enterprise value over the long arc.
